Firstly we looked at the signs in the advert. Signs give you clues to what the advert is about, where you are, who you are and what you are doing. For example the producers of this lynx advert make you notice that the kitchen is a 1950's type kitchen. During this era men had complete control over women and saw them as a piece of their property.
Secondly we talked about codes.There were two types, cultural codes and technical codes. Cultural codes are a way of communicating through what the advert is trying to tell you. Technical codes include things such as lighting or camera angles. For example in this advert the camera is behind the women but she is still looking at you, this makes her look more sexy.
Textual analysis grids help to analyse the text you are looking at or reading. You start by picking key points. For example; her tanned skin; the model is white but her skin is tanned which imitates the healthy and natural glow of someone who relaxes in the sun.
Clear understanding of some of both the theoretical framework and this individual advertisement, but rather too thin. What else could you say about, for example, the posture, clothes, colours, wording?
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