SHARE A COKE ANALYSIS

CLICK HERE FOR THE SHARE A COKE VIDEO BEFORE YOU CLICK ANYWHERE ELSE!

In the link above you will find the most recent advert of all coke adverts, the 'share a coke advert'.

I think coke have been very clever in this advertising. They have published a drink with names on them. So you can either share a coke with yourself, friends, family, summer or other people. They have targeted many different people. Firstly they have targeted people who want to thank someone for a previous experience so they would buy the drink. They have also targeted individuals who will want to buy a coke with there own name on. As well as that they could have targeted people who want to buy one with someone in there family or a friends name on. I think this is very clever also because the likely hood of someone buying a coke with either there or someone else's name on and posting it on a social networking site for everyone else to see is very high. This then persuades other people to o out and buy one and then the cycle continuous so it becomes very popular very easy. You could say it was free advertising.

I think its meant for the younger generation, the people in the advert are young and speak young. It's showing a friendship between the actors which may suggest you are meant to but your best friends name 'hence share a coke' however people have preferred to 'share a coke' with themselves. The advert has kept the same red ad white colours of coke in the background. In the advert it is showing a variety of names, its saying that there can be unusual names like 'Dauntaye' however they do show common names as well for example 'Jamie'. This is coke telling everybody that they have a variety of names even some of the more unusual names.

The shots in this video are close-ups. They show from the waist upwards.  feel they show this because they don't want to much excess space behind the actors but they want enough to be able to show the main details of the actor and the red and white in the back that makes the coke colours. By watching this advert, personally, it has tempted me to find a coke with my name on it and have a coke. I think the colours all tie together with the theme of coke and the actors/actresses work well to aim this at the younger generation. I believe this s a very good advert.