ADVERT SCREENSHOTS

The man in this screenshot is positioned in a very 'cool' position, as if he has no care in he world, he does not obey the rules hence him sitting on the roof with his shades on. Yet however he is in a suit, this could show that he could be quite important yet he does not obey the rules. The advert is in black and white, to add the 'cool' effect and to enhance his actions. This screenshot is the opening scene. They have straight away positioned Robert Patterson in this way because its eye capturing, boys would see this and think 'hang on I want to be like him, what can I do to be like him'. The model is presenting himself in a very 'I don't care about anything' position. His legs are not perfectly together they are spread apart and his body position is slumped, hence giving this effect. The brand is offering boys the chance to be like Robert Patterson and that if you buy this perfume you will become like him. The brands message is similar.

In this image the man is positioned dancing with a girl, they are messing around and they are falling in love. The key code is definitely that he is attracting many girls, this one in particular is the typical gorgeous blonde girl. This is giving the image that if you wear the fragrance you will attract many gorgeous girls and fall in love. The brand is promising boys that they will get many girls attracted to them with this fragrance, the message is the same.

 

This is one of my favourite scenes. It shows the man running on the roof and the woman below. Firstly it gives a sense of freedom and adrenalin. That this man could do anything he wanted because he was wearing Dior. Then the woman is positioned below the man. The main view is the man and this gives the effect that you are better then everyone and you are the alpha male if you were wearing Dior. This scene gives you this feeling that you want to be apart of what they are doing. You want to be in Robert Patterson's place, this may effect peoples decision on buying the product because they want to be free and be able to run on roof tops with beautiful girls. This is the message and idea of this scene in the advert. It makes people want to buy Dior fragrance for men.