PLANNING AUDIENCE PROFILE

1/10/14 | PLANNING | AUDIENCE PROFILE

Today I started making outline notes about what my target audience for The Courier was like:

·         Age group: 16-40+, Late teenagers to middle aged adults

·         Gender: both men and women

·         TV Programmes: They are likely to watch TV programmes such as CSI, NCIS and Prison Break

·         They are likely to see at the cinema: Fast and Furious, Inception, The Dark Knight, Panic Room, Angels and Demons, Public Enemies, Another 48 Hours, Primal Fear, Gangster No.1

·         In their leisure time: they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks or Cafe Rouge; eat at Pizza Express, Fast food places such as MacDonald's and Subway

·         Clothes: H & M, River Island, Top Shop, Top Man, Canada goose, New look

·         Media: iPhone for internet on the move; Mac Book or iPad to see movies, play games, browse and shop; Face Book, Twitter and Instagram for connecting to friends