RESEARCH | ART OF THE TITLE | SHERLOCK HOLMES

10/9/14 | RESEARCH | THE ART OF THE TITLE 2: Sherlock Holmes

In our lesson today we watched the film opening to Sherlock Holmes on the website ‘Art of the Title’. The opening sequence very clearly established the genre of where the film is set. We receive the message that the film is set in the Victorian times due to the iconic sepia tones which connote the Victorian photography processes. The titles are all presented in cursive hand-written which is in pen and ink wash which causes a lot of ink blots and splatters on the page as we see in the title. The splatters also give the title a foxed, old look and style. CGI is used to make the graphics morph very cleverly through 3 different styles, the still photographs are frozen stills of the moving image which gets stripped down into pen and ink wash drawings which re-animate into moving image and the process starts again. This all reinforces the Victorian era that are series are set in